SELL THE WORLD’S FINEST DIAMONDS FROM BOTSWANA -
BECOME A QUALIFIED SWANA PARTNER
Swana diamonds are a patent-pending world-first. A long overdue departure from the Round Brilliant Cut diamonds that have flooded today’s market, the Swana features a full 89 facets, and, within, something truly unique: our signature eight-pointed star.
In other words, the Swana is a unique selling proposition. Retailers who offer this uniquely crafted gem possess a distinct advantage over their competitors. Not merely in terms of the direct and immediate profit margins, but also in terms of authority. The select handful of retailers with the foresight and industry savvy to grasp this opportunity will be perceived by buyers as the standout leaders in their field. Needless to say, they will also benefit from increased store traffic which, ultimately, will result in a positive impact on all other product lines.
Of course, not everyone is cut out to be a Swana Partner. To become a Qualified Swana Reseller, you must:
- Be a diamond retailer with a least 5 stores;
- Already sell 0.3 CT diamonds or larger;
- Purchase a minimum quantity of Swana diamonds each year;
- Commit to a minimum contract period of 2-3 years; and
- Conform to the Swana brand image by utilising the official Swana visual merchandising (all supplied).